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willybfriendly - 9:09 pm on Sep 21, 2005 (gmt 0)
Gutsy? Yes. Brilliant? Time will tell. There is a reason that Ask Jeeves is an also ran int the SE world. First one has to scroll through far too many ads (which are not clearly demarcated), and then the natural results are only so-so. WBF
"A brand is not doing its job unless it can show it's the ultimate solution," Frankel said.