Brett_Tabke - 8:19 pm on Sep 21, 2005 (gmt 0)

[thestreet.com...]

is dropping the butler who doubles as the mascot of its recently acquired Ask Jeeves online search business. The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference. Just a month ago the butler's job seemed to be safe.