beren - 8:14 pm on Jul 29, 2005 (gmt 0)

This could be a good thing for advertisers - it depends whether Ask signs up low quality affiliates and whether we will be able to opt out of those affiliates.

AskJeeves has a small market share, but they have quality traffic. I'd be willing to pay more for their users to see my ads than for users at most engines. And Ask owns some other decent properties: Excite, MyWay, IWon. If you add them all up, you get a fair share of eyeballs.