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TinkyWinky - 8:35 am on Jul 28, 2005 (gmt 0)
Seems the sensible route - seeing as they have been playing around with their own advertising - they may as well do it properly... I would advertise :) Wonder if they buy MIVA to get a good foothold... already set up (although the platform would need a complete redesign!)
So that would be a loss to Google revenue - wonder how much rev they provide?