christopher_w - 1:57 pm on Jul 27, 2005 (gmt 0)

Another choice for PPC coming soon...

SEARCH ENGINE ASK JEEVES REPORTEDLY plans to soon market its own pay-per-click platform, OnlineMediaDaily has learned. Currently, Google powers sponsored listings on Ask Jeeves. Reportedly, Ask Jeeves' paid search will look similar to Google's system. It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents.

Full story here [publications.mediapost.com]