adamxcl - 5:03 pm on Apr 15, 2005 (gmt 0)

When I see the ads, I can't help but ask myself, how does this look to the public out there. I was out socially when the ad came on and no one knew what it was. They had to ask me. The commercials I've seen never actually put the website in any readable print. If I knew nothing about them, I would ask Is it software? Is it a service? With a hyphen it goes somewhere else. Just Jeeves is another company. How do people know to put in just ask or askjeeves without a hypen?

It seems like someone in marketing is assuming a bit too much brand awareness.