Kirby - 2:27 pm on Mar 21, 2005 (gmt 0)

He seems to be buying random companies.

Diller is an aggregator of personal data. He buys companies that add to that and that are easily monetized -
travel, real estate, finance, dating, etc.

I suspect that buying a search engine is more about the data that it yields than the ability to give his sites a boost. AJs market share isnt enough to give IAC that much of a boost if they did massage the serps a little, but the data on its users is probably a large enough sampling to extrapolate web wide. Knowledge (information) is power, right?