potentialgeek - 1:03 am on Sep 3, 2012 (gmt 0)

Here's the original WW thread when NYT bought About.com in 2005:

[webmasterworld.com...]

Brett wrote:

"Shake head - this is one I just don't get. Seems to be a play from the bubble playbook than one from web reality 2005. That price is very impressive - hats off to the about.com gang - polish the resumes."

About.com survived Panda last year, but it's been losing traffic steadily since Jan. 1, 2012.

I've only used About a few times in a decade.