deejay - 1:59 am on Sep 20, 2004 (gmt 0)

All I can say is heaven help the advertisers when this news hits the chat communities.

I know of one medium/large community that has a very active charity-clicking clique. These are people who, with all good intent, religiously run through the links on their little toolbar or in their top favorites folder and click each one every time they log on, and every time they log off.

It's almost a competitive sport. "I'm gooder than you are because I fed more starving people today/donated (by proxy) more to cancer research/saved more puppies from animal research/bought more orthopaedic footwarmers for penguins".

And they do this with absolute alacrity, further comforted by the thought that this is all about getting some money back from business that are all nasty corporate behemoths.

Certainly hope there's an 'opt-out' button for the advertiser.