I see what your saying - but Ask Jeeves sold you a service, so the money isn't the advertisers once they get the advert, listing etc. It's Ask's money in exchange for providing the adverts - it's their space you're buying, therfore it's their profit - not the advertiser!
Sorry pal, you got that totally wrong!
I am billed for EVERY CLICK on my ad! I did not buy the display of my ad.
Its called "performance advertising" or "PPC - Pay Per Click".
Therefore, it is NOT in the rigths of AskJeeves to encourage people to click on my ads for ANY other purpose than the intended one - that being MY service that triggers the interest.
If AskJeevse would be a regular AdSense publisher, they would get booted for this - and for good reason!