zomega42 - 3:39 am on Sep 19, 2004 (gmt 0)

Read the info on redcross.ask.com folks, I don't think they are donating based on clicks. They are donating based on searches that show ads, ie based on traffic rather than click throughs.

So I don't think it's quite as bad as you've been making it out.

There is of course still the possibility that searchers will THINK that donations are made for each click, then click more and unfairly drain advertising bucks. So I'd still say it's a crazy idea.