Warren - 1:27 pm on Aug 2, 2004 (gmt 0)

Ask Jeeves has acquired properties where people search (not to mention do other things).

This properties will show the Teoma search results. With Ask Jeeves ceasing paid inclusion this won't improve revenue, but rather is a branding exercise.

However, along with showing Teoma results, Adwords will be shown. This is where the additional revenue will come for Ask Jeeves. It won't be new revenue to the industry - as in new people clicking on results who previously wouldn't have - but rather new revenue for Ask Jeeves because previously someone else was collecting the share on the CPC. So a redistribution of revenue if you prefer to Ask Jeeves.