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Warren - 12:56 am on Jul 29, 2004 (gmt 0)
They don't really do a strong job of promoting Google. For AJ, it is all about building traffic - this is what they have been focusing on for the past 18 months or so. To build their own PPC program, the costs would be quite high. And the uptake of advertisers would be slower. The other thing, is how many advertisers do Adwords so they can appear in Ask Jeeves? I would suggest it would not be that many as most people would do Adwords to get into Google. This would increase the average click price - something that an AJ owned and operated program would not have initially. Just my thoughts.
Caine