scott - 4:53 pm on Sep 18, 2000 (gmt 0)
PPC in search engines are great for the searcher, and even the searchee, unless of course, you believed that whole "level playing field" stuff and decided take your micro-business online. In that case, you just gotta hold out hope that enough of the majors stay free to keep you in business. But the basic fact that "money talks" applies to the internet as well as everywhere else in life. So I have a feeling we'll see more and more of the SEs heading that way.