rogerd - 3:03 pm on Sep 18, 2000 (gmt 0)

I tend to agree with the quote - up to a point. I find the results on Goto, for example, are great when I am shopping for something; usually, I couldn't ask for more relevant, spam-free results. Problems of relevance tend to be self-correcting. If you are paying a buck per click, your site had better have something not only relevant but very attractive to the visitor; if not, you'll go bust quickly.

Of course, if you are searching for non-commercial content, the results will be only as good as the backup data source. And the worst case, I suppose, is if you are looking for non-commercial content in a keyword that is sought after by many PPC clients - you'll have a lot of stuff to wade through.