Muscle13 - 11:37 pm on May 3, 2004 (gmt 0)

Today's Wall Street Journal

Excerpt -

It's amusing: 99% of the digerati who rave about Google couldn't distinguish Google results from those of Yahoo or Ask Jeeves if presented with them blindly, à la the Pepsi Challenge. Googlephiles may think they are exhibiting technical sophistication by their loyalty, but what they are really proving is the extent to which they have been conditioned to respond to logos and brands, just like street kids with their sneakers.

Some say Google is the Rolls-Royce of search; maybe what it really is is the Nike.