martinibuster - 4:33 pm on Mar 4, 2004 (gmt 0)

Excite and iWon demographics [excitenetwork.com]:

iWon delivers a mainstream audience of Adults 25-54 (62%) that skew female. Excite offers... Adults 18-49 (60%) that skew male.

The Excite numbers are pretty broad (Gen X and Y plus Boomer males). Information please! ;)

The iWon numbers resemble AJ's traditional user base.

One exciting aspect of the portal purchases is the opportunity for User Targeting [excitenetwork.com] that is close to the Yahoo! model. Advertisers can target based on what section of the portal the user is in (financial, beauty, etc), or by self-disclosed user information.

Interesting...