ciaoenrico - 6:59 pm on Oct 6, 2008 (gmt 0)

I must agree, Ask are not clowns - clowns are usually happier than Ask. (Unless you mean those sad, sad clowns that cry and sing, "Pagliacci." Then I could be on board.)

Frankly, I think going back to the natural language search query would be the best thing they could do. The average, non-tech segment is strangely ignored, considering their size. Since most people have never Twittered or created a Google Alert, it would seem to stand to reason that a search engine that answers questions as they're put to it would do well.