Quadrille - 4:48 pm on Oct 6, 2008 (gmt 0)

As #4, Ask could have had a niche role as comparator for all new SEs. But their obsession with style over substance, marketing over technology, has guaranteed them a rather sadder role as the clown of SEs.

They took their eye off the ball after a really innovative start, and never realised they needed an optician.