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---- Ask Abandons Search - Becomes a Women's Vertical


weeks - 4:15 pm on Mar 5, 2008 (gmt 0)


Very interesting news. This is going to be tough for Ask. Ask's story is a case of how getting off on the wrong foot, reading the market wrong from the start, is so difficult to recover from.

I don't know what I would do with Ask if it were mine. The focus on women sounds reasonable--they do have some success in that area and it's market that sellers of high margin products want to reach.


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