centime - 2:43 pm on Mar 5, 2008 (gmt 0)

Are they therefore suggesting they have a working plan to lure their target demographic away from Google, yahoo, msn ?

I some how don't see this

For some time now, ask.com has struck me as a technology company, uninterested in technology

relying on marketing rather a pure understanding of the search market, this move is consistent with that image
IMHO