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---- Ask Abandons Search - Becomes a Women's Vertical


Rosalind - 12:48 pm on Mar 5, 2008 (gmt 0)


Ask has managed to insult a huge percentage of the population who constitute their potential audience.

Well, I'm insulted. I'm not American, so not part of their exact target demographic, but still.

But apart from the PR blunder, this shift and narrowing of focus isn't necessarily a bad move for Ask.


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