skibum - 4:25 pm on Jul 3, 2007 (gmt 0)

ROI tends to be about the same between the two but Ask.com seems to be gaining traffic and good traffic while MSN tends to be flat and in some cases 4th behind GOOG, YHOO! & MSFT.

Maybe the Ask.com ad campaigns are getting some traction. Hard to believe that with all that money and tech people, MSN seems to be slipping behind Ask.com.

Not in every market or every client but in some cases, it sure seems like Ask is gaining.