elguiri - 9:13 pm on Jun 5, 2007 (gmt 0)

One further point. Whether this impresses the average WebmasterWorld user is largely irrelevant. The questions are whether or not the average user likes it, and whether or not the off-the-wall ad campaign strikes a note or not.

Those questions have little to do with each other. Ask is making a pretty aggressive play with this, and I, for one, approve.

What do you do at the poker table when you're short stacked and draw pocket 10s? You might not have the nuts, but you should go all in.