Quadrille - 1:00 pm on May 7, 2007 (gmt 0)

Just as virus makers target M$ mailing products, because they are brand leaders, and PCs in general, rather than Apple, so spammers do tend to target Google with spam techniques.

In many cases, all SEs need to set up defences for such techniques. But SEs are as unique as computer operating systems. Google, for example, has traditionally treated links in a very different way to other SEs, and spammers have long sought to exploit that difference, with much success, until about a year ago. Now the differences are not so obvious. But they are there.

And whether you were an honest SEO or a SE spammer, you'd think twice before targetting ASK, if your choices damaged your standing with Google. At least, I hope so ;)