martinibuster - 10:55 pm on Sep 21, 2003 (gmt 0)

Good question. To my knowledge, they aren't really targeting women. A few months back they hyped their renewed $10 million advertising campaign, but where did that go? Did they really spend the money? (yes, 10 million won't get you far) Or did they hitch a ride on the press release bandwagon?

But then, I don't read women's media.

Women are the demographic often cited in regard to Ask Jeeves, a fact which probably originated with them. I have heard Paul Gardi repeat this statistic on three different occasions. I have to say that traffic from Jeeves to one of my more female oriented sites is pretty decent. But it's a new site and I'm looking forward to seeing if their demographic responds.