Brett_Tabke - 7:22 pm on Jul 10, 2002 (gmt 0)

[story.news.yahoo.com...]

Index Express, which has been positioned as an Ask Jeeves service, will match search queries from users "to the highly relevant deep content on an advertiser's Web site," according to Doug Wagner, president of 24/7 Website Results. Wagner told the E-Commerce Times that because specific phrases yield a higher number of conversions than more general keyword phrases, 24/7 Website Results focuses on getting as specific as possible.