I’ve been reading more and evidence that ecommerce businesses are using social media to greater effect, and I wonder if online sales opportunities are accelerating away from the traditional method of search engines to social media.
No doubt, mobile access is helping to drive this progress as smartphone and tablet computers have become commonplace. Users are seemingly locked into the social platform, having to ‘like’ and ‘RT’ everything their friends are doing.
As this shift accelerates, and with the greatest share in search, the likely biggest loser is Google, with ads going from one medium to another. There’s only so much budget available, so I can’t see businesses putting budget into everything.
Have Facebook and twitter, amongst others, finally reached a significant enough share, and developed confidence from their user base now prepared to buy within the social service?
If you run an ecommerce business, have you adjusted your marketing activity to include social media from last year?
How will you approach the forthcoming holiday period, compared to last year?
WebmasterWorld's monthly look at Google's SERPs changes for August was published last week. If you want to keep up-to-speed with all the Google SERPs changes, this is the hot thread to monitor and to contribute. The more input we can get the better it is for all webmasters, so come on and join in with your observations.
One of the biggest annoyances for webmasters is pirated content. It seems that scraped content is only made worse by the pirates running Google AdSense and profiting from other's hard work originating material. WebmasterWorld Members discussed at least five ways to combat pirated content. Find out more in our thread.
Firefox 23 was rolled out through the distribution channel this week, and it looks like there's some interesting new features for developers. I thought the network monitor, and the social share functionality was interesting. Additionally, on the security side, there's mixed content blocking to help protect users from man-in-the-middle attacks on HTTPS pages.
Google made a few interesting announcements this week, with in-depth articles now appearing in Google's SERPs. One WebmasterWorld member asks, "Will Google's new "in-depth articles" feature bring opportunity for big and little publishers alike or bury non-branded authorities even more deeply?" What do you think?
Twitter is working hard to prove it's becoming a player in the search for your ad money, and it has partnered with an agency to show that paid and organic tweets are driving sales. The company said, "Starting today, we can now quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods (CPG) businesses in the United States."