At Webmaster World Orlando, I liked to hangout outside the front doors and Ted was often out there smoking. Watching how he interacted with people I was amazed by him. Most of the SEOs there spooned out information and kept the good stuff to themselves. But standing out there chatting with and watching Ted, it seemed he would happily give all his secrets to anyone who walked up to him just to be helpful. I was in awe because he was so open and his attitude was so unique for that crowd.