Shaddows - 5:46 pm on Nov 5, 2012 (gmt 0)

with a slight increase in those touting for SEO

Not sure about "slight". There's quite a lot of sleight these days. You know the type... "You can't beat capricious Google, everyone is doomed, SEO is dead, but I took on a client suffering from just the thing you mention, and now his sales are up 50%"

Classic sales patter: establish bond (in this case, commiserate with problem and show matching Google hatred), self-vouch for experience in sorting problem, de-emphasise alternate solutions. Rinse and repeat.