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Brett_Tabke - 4:02 pm on Jan 30, 2009 (gmt 0)
There are many members who knew Martin (Lazerzubb) Schaedel. If you don't know, Martin was tragically passed away in an airplane accident yesterday far before his time. Martin had the uncanny ability to make friends faster than anyone I think I have ever met. You couldn't just know Martin in passing - you either knew him as well as a best friend, or didn't know him at all. I first met Martin at PubCon in London (circa 2002). He was sooo young, but after just a few minutes of talking, it became clear that he not only knew SEO, but he was one of the few doing actual empirical testing of the algos. Martin was at times a bit of an enigma. It was tough to figure out how a young teenager could be living alone in London and could be so successful. We often joked that he must have a sugar daddy or worked for MI6. Good friend Shakil Kahn once said to me, "Give up trying to figure it out man. He is what he says is and it all checks out.". Martin was well known here at WebmasterWorld for his string of Google update calls. He would spot a Google update (dance) before anyone else would and post it. He got so tired of the normal "no it isn't an update" initial posts that he finally just started calling me direct to post it so everyone would believe it. He would just call and say one word, update and hang up. He was so accurate, that I actually nicknamed him update and joked that we had to figure out a way to name an update after him. I saw Martin last summer in New York city where he was living in a fabulous loft. We had lunch and I quizzed him a bit about his background. He went into great detail about his mom & dad and what they did. He was so proud of the work his mother was doing - he just beamed ear-to-ear telling me about her. At the time he was concerned that his visa was about to run out and he had to leave the US for awhile to reapply. I asked if it would help if he needed to use me as a reference for employment. He said thanks, but was finally looking forward to seeing his family and spending some time in Europe again. My wife (Erika) saw Martin walking into PubCon with a candy bar once, and joked to him that the price of admission was that you had to bring the conference organizers wife' chocolates. Sure enough - every PubCon after that, Martin would bring Erika a box of Swedish or German chocolates. You will be missed sir. Links: Getting Goofy at PubCon Boston 2003 Relaxing at PubCon London 2003 Danny Sullivan and Martin
Having fun at PubCon London 2002, Oilman and Martin: 
