Agreed. But what makes you think they will stop doing their serps better? I would think G is miles ahead of others in terms of understanding its users and the way the web works. As long as they get that right, technology is just a tool..what one can do..others can replicate...I see many people here predicting G's demise in very near future...I would think not, even when Y ditches G and MSN makes it's search integrated to its OS. My understanding is G is undergoing major upgrade of its methods and will be much better when others close the gap.