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- Search Engines
-- European Search Engines
---- Translating a US Site for European Markets


WebWalla - 1:53 pm on Feb 25, 2006 (gmt 0)


My comments about your options ...

1) Google would treat this as a brand new domain and I can't see any advantages, unless you can host this sub-domain on another local server (in Sweden in this case), to really target the local market.

2) Has the advantage of being spidered immediately and will "piggy-back" on your existing site to immediately rank. Will not appear in local searches (see 3)

3) This is the best option if you really want to target the local market. Yes, .com's appear in searches in other languages, but not if they are not locally hosted and the user selects the "pages from Sweden/Spain/Germany etc." option that all local Googles allow. To be included in the SERPs for this option, you need a local ccTld or to be hosted in that country (see 1). Also applies to Yahoo & MSN.


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