I didn't understand this line. Do you really think its possible to controll the content of the web? They've tried this in China without any luck :-)
As I see it, tryggkatalog is an attempt to make the market of internet catalogs more safe for the consumers. So that they can be sure they are paying for something which has real value rather then just throwing their money out of the window.
It takes one week to set up a new internet catalog nowadays. And there already are plenty of those. But do they have users? Why should I pay to be listed on those? Who can I trust?
This questions come to my mind when I think of cataloges.