ThomasB - 9:22 pm on Jan 12, 2005 (gmt 0)

rhyno, basically Google is pretty big in Germany. I did a presentation about it for last PubCon.

Google.de 60%
Google.com 15%
Google.at 5%
Google.ch 4%

As you can see Google provides more than 80% of the reach. So AdWords would also be the first choice for PPC. Beside AdWords I'd suggest using Overture, Espotting and Mirago. By covering these four ppc companies you should reach 95% of the german market.