Yes apps are a minority but growing segment of the Directory market. We see print yellow page companies failing and going into bankruptcy worldwide from Italy to Australia. Print is out, web is in. And apps are one of the solutions that fill the void when people need to find stuff fast.
Is it a model reborn? From here it looks like a different device pulling out exactly the same sql queries from the same dataset. Does that make it different - or is it more of the same with a new twist?