weeks - 12:48 pm on Nov 12, 2010 (gmt 0)
I spent several years in the b2b area. There is no "business" category. B2B has always been about targeting. WW is an excellent example of how it is done right.
Because of this, it's difficult to pull together enough audience to attract ads. Again, WebmasterWorld is an excellent example of a good biz model. Even The Wall Street Journal saw this and insisted on subscriptions.