Webwork - 7:08 pm on Aug 14, 2010 (gmt 0)
G is taking local search in new directions, essentially telling small businesses that either they hand feed G their business's profile data (to G places) . . or they may not appear in the G local results. (Further infor here -> [webmasterworld.com ] )
G local is also embedding reviews with local G-Places results. Though I don't have great trust for anonymous reviews, or even name-given reviews, I can see where this is going: Reviews -> ^value added . . at least perceived value.
So, you run a directory. You want it to also have perceived value. Do you add/allow business reviews to your directory's listing capacity?
What if you don't have G's legions of lawyers to deal with the challenges to reviews? Also, doesn't allowing reviews create other headaches, such as having to explain the safe harbor provisions that (supposedly) protect you from suit but don't stop people from filing lawsuits which you must answer or be subject to default judgments, etc.
Is failing to include or allow company reviews going to be one more nail in the coffin on the independent directory?
Anyone choose to allow reviews of listed companies and then come to regret the decision and retreat from the practice?
Anyone now experimenting have any insights to share?