incrediBILL - 5:19 pm on May 22, 2009 (gmt 0)

their SEO adviser had said that there was absolutely no point in exchanging links because it would not help with Google!

There we have it in a nutshell, it's beyond SEO even, it's Googlemania.

The fun part of Googlemania is getting complaints all the time because I either outrank the site for their own company name or rank right below them and people get hostile about it, even threatened with legal action. Try explaining to those people that if customers knew their name they wouldn't need help from my directory in the first place.

Often sites with such rabid complaints have titles on their home page of "title", "index", or "home", just clueless to say the least.