Silvery - 5:07 pm on May 21, 2008 (gmt 0)

Yes, kobe24 - it is possible to optimize some directory listing elements - this is a subject I've written about previously.

One of the best pieces to optimize is the business name. Ideally, it could be optimized to begin with an earlier letter in the alphabet, and it should contain the primary business keyword associated with the business. Here's an example of a business name that could be made better:

Zyman Inc.

Adding the business keyword could make it (and any page the biz name appears upon) more relevant for users seeking that type of business. Ex:

Zyman Inc. Plastic Molding

Cannot hurt to add the city name in:

Zyman Inc. Plastic Molding of Chicago

Now, the last prob is that on many internet directory pages, this business may appear nearly last or lowest in the listings. How about:

A Zyman Inc. Plastic Molding of Chicago

There are other, ridiculously harder optimizations which might further improve performance, including moving the business address closer to the city centroid, having one's address street renamed, etc. I'd call these "extreme local search optimizations".