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jimnoble - 6:15 am on Oct 3, 2007 (gmt 0)
Communications skills - the ability to understand and express oneself fluently in the language of the category. Understanding of the category - demonstrated by the ability to find and describe appropriate new websites for it. Attention to detail Integrity If you replace category with job in the above, it's pretty similar to the list you'd use when evaluating resumes in a real life employment situation.
When I'm evaluating editor applications, I can summarise what I'm looking for as follows. Please don't ask me for details.