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---- A Directory as a Brand or Brand Experience


Maxnpaddy - 1:35 am on Aug 13, 2007 (gmt 0)


I visited a forum recently and it was filled with directory spam posts, (which to me), sends out a rather ugly and cheap looking message about how they promote themselves, or more importantly how they will be percieved by the public - surely not a good thing.

It's such a shame when they do this as I feel they are wasting my time by giving me a bad deal. I don't expect miracles, but do expect a fair plug for adding to their database, and much much more if I'm paying for it.

What are folks expectations from a directory? (please don't mention PR) I'm talking other value, branding value to be precise.


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