jimnoble - 6:35 am on Aug 12, 2007 (gmt 0)

Its all in the name......

Before they became well known, would you have thought that such as Amazon, eBay and Google were good names?

It's a subjective opinion but I wouldn't. Those companies built their brands by out-competing, out-publicising and out-performing their competitors. Their names might have helped a little, but hard work and satisfied customers will have helped much more :)