smartpc - 12:09 am on Aug 8, 2007 (gmt 0)

Ok,

Very interesting question, as I am in the process of building a high quality directory, had planning on building a few but its dawned on me there not set and forget, its a full time business, if you want to do it right.

Your thoughts are many, but on the mark have been there thank god 18 months ago.....

The brand/ directory in my opinion is the name. If you were to take the example of two google adds running side by side.... ones url describes an industry or sector, the others is a made up brander....from my thought process the url that describes what the lister is looking or has authority meaning has the advantage....problem with .coms is there all gone....so your down to a brander, which is a real pain, costs lots to build a brand.....and the brander name you come up with has to be a good one to distinguish itself from other words out there.....

Its all in the name......