Maxnpaddy - 5:26 pm on Jul 17, 2007 (gmt 0)

Why is creating better adverts unrealistic. Google recently added images to adverts. Proof is on their engine right now.

So what's the answer then, because if current technology can't help build brands someone is making an awful lot of money for delivering zilch. Still doesn't solve the argument whether directories DO offer this experience thing, and saying they offer a partial service which aids the experience isn't true.

We require proof of what they are doing. For instance I saw one directory the other day, it had the usual listing of:

Company name
Address
Tel
Email
Url

and it let advertisers add a logo or picture. Surely an improvement on these major brands, so at least that directory is having a go at delivering something better. But I wouldn't call it brand advertising.