Maxnpaddy - 10:26 am on Jul 17, 2007 (gmt 0)

Ok, I know some of these directories make a load of money - but their not all brands and don't give an experience. The word experience suggests some sort of great way to promote sites, and it's just not true.

The only Brand experience I've seen is my cash being spent by them on Brand advertising including TV adverts. That's not the same as giving the sites within the directory branding, like transfering my company branding and promoting it. -- Their promotion of clients isn't that good.

If these 'directories' really knew what their clients were thinking, I bet they would panic like hell. They just haven't got the 'set up' or functionality that says to me "we are able to brand you" - "and this is how we are going to do that". If they could offer real value, then I'd comfortably part with $400, no problem there.

I guess this is the problem with directories that most people have.

Yet feel the directories are in a position to offer more than search engines are providing. They just aren't doing it - so why not?