And that would explain the "success" of the ODP as the next best thing . . after Google? Yahoo? Ask?
I see DMOZ as offering value . . but then what? And I don't mean to single out DMOZ.
Business.com, as a business directory, does a bit better job by branding itself as "the business search engine". Plus, it has partnered to expose its listings to certain channels. Business.com "as" brand helps a bit in my book, but I'm a biased domain guy.
I'd say Business.com, as a directory, is likely the best branded directory of the moment.
I'm guessing there are niche directories that have followings within certain user bases.
Anyone care to review what had lent to "the branding" of any niche directory? No need to mention specifics, but for this thread, I'm being a bit more open to discussing specifics - as you can see by my own postings. (I just don't care to see link drops or mentions of the lastest newborn bid-for-placement or "high PR" directory du jour.)
Buckworks, listings matter a great deal, but you can have a multitude of filtered listings - such as DMOZ - and still be a bit of a mystery to the world.