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buckworks - 5:42 pm on Jul 14, 2007 (gmt 0)
A memorable domain name is a zero. 0 A great logo is another zero. 00 Attractive page layouts - another zero 000 Fast loading time is another zero. 0000 Good navigation is yet another zero. 00000 A good collection of listings - the useful content - is the "one" that makes all the zeros become worth something. 100000
In my own experience, a directory develops its brand identity primarily by being useful.