incrediBILL - 2:47 am on Jul 26, 2007 (gmt 0)

That's what About.com (then The Mining Co.) wanted to do back in the 1990s

That's one theory and maybe that was the goal, but About was a big disorganized mess and it still is. I'm talking about something where finding what you want is simple, not cluttered up with crap like About or convoluted like playing Where's Waldo on the web to get to the information.