europeforvisitors - 4:19 pm on Jul 24, 2007 (gmt 0)

The trouble with your scenario is that it assumes Joe Surfer wants to use a general-purpose directory to find a hostel in Rome. In reality, Joe will be perfectly happy to use a tourist-office page about Rome hostels, a page on an independent travel site about Rome hostels, or the Rome page of a specialized hostels directory--any one of which he's likely to find quickly and easily with a Google search.